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Unleash the Power of AI for Your Small Business: Transform Your Operations and Skyrocket Success
In today’s fast-paced digital landscape, staying ahead of the competition is crucial. Large corporations are...
How Engineering Companies Can Find New Business Clients
The engineering sector, spanning civil, electrical, mechanical, and other disciplines, remains a cornerstone of global...
Why You Should Choose a Local Marketing Company
In the digital age, businesses have a myriad of options when it comes to selecting a marketing agency. From large...
The Pitfalls of DIY Branding and Marketing for Business Owners
In the age of digital media and readily available online resources, many entrepreneurs are tempted to take matters...
5 Tips for Effective Facebook Advertising
Facebook is one of the largest social media platforms in the world, and it offers businesses a unique opportunity to...
The Dos and Don’ts of Advertising Cannabis Dispensaries in Connecticut: A Comprehensive Guide
Advertising cannabis dispensaries in Connecticut can be a challenging endeavor due to the industry's unique...
Embracing the Digital Revolution: The Importance of Digital Marketing in 2023
In an age of rapid technological advancements, digital marketing has become a game-changer for businesses worldwide....
Website Makeover iSP
A professionally designed website can help you make a positive first impression on potential clients. Also, it might...
6 Proven Marketing Strategies For Small Business
Six marketing strategies to grow your small business: Create a strong performing business website Create and post...
Cintula Aircraft Sales – Spring Hill, Florida – Website Design Project
The Ripple Effect Group, located in Rocky Hill, Connecticut, was recently hired to design and launch a website for a...
Cannabis Marketing in Connecticut
Legal dispensaries and businesses are springing up everywhere as cannabis legalization gains ground in the United...
A $15,000 Domain Name and the Start of a Media Company
We were recently approached by an entrepreneur that had just purchased a highly sought after domain name,...
5 Tips for Effective Blogging
Blogging can boost your customer base, increase brand awareness and sales, and position your business as a thought...
Your Business Just Got a Terrible Google Review – Now What?
It happens to nearly every business sooner or later: a one-star Google review that trashes your company. A disgruntled...
Four Reasons why Marketing and Customer Service Should Work Together
Traditional business (organizational) department structures' partitions are collapsing. A much needed strategic...
How REG Can Help Your Blog – Client Example: Music Therapy and ASD
Don't have time to add content to your website? The Ripple Effect Group can help you write your blog! If you know...
True North Psychological Services- Our Latest Client Success Story
Our client, a Dr. of Psychology, wanted to create a logo and website for her new solo practice. Our team as tasked...
Why Choose WordPress?
WordPress is really popular. If you're having trouble with WordPress, it's likely that someone else has had the same...
The Benefits of Email Marketing
The Benefits of Email Marketing Email marketing is one of the most cost-effective, successful ways to get leads,...
What Should Your Marketing Budget Be?
You can have the most amazing product or service in the world, but without a marketing plan, strategy and budget, you...
TikTok: The Newest – Brightest Social Media Star
TikTok, a realtively new social media platform, has already accumulated over 1 billion monthly active users (as of...
Should you Update/ Redesign Your Website?
To stay relevant, you should redesign your website every two to five years. With technology constantly changing, you can start to miss out on the opportunity to provide…
Five Important Overlooked Mistakes in Marketing
Cheap media is cheap for a reason. You should buy media that best delivers your target audience, offers the right association for your brand and is respected within your market niche.
Effective Billboard Advertising – 5 Rules to Succeed
Roadside billboards have been used to in marketing plans to advertise for over 100 years. Driving around highways in...
PPC and Organic Blogging – The Power of a Dual Pronged Strategy – Case Study
Marketing Strategy - A Case Study: One amazing case study, with one of our clients, shows the power of running Pay Per...
Marketing Strategy – Road Trip or Drag Race?
After years of collaborating with various businesses, we have amassed valuable insights from our clients' marketing...
SEM vs. SEO: What’s the Difference and Which is Right for My Brand?
The following content is not written by REG, it has been selected because of its accuracy and thoroughness. ...
Social Media Analytics
Just how successful is your brand’s social media program, anyway? To accurately measure the success of your social...
Connecting With Audiences Across the Social Sphere
The importance of creating compelling content for social media often goes overlooked—sometimes even by prominent...
Social Media Advertising Services
If you build it, they will come! Unfortunately, this is just not true anymore when it comes to social media. In fact,...
The Lifeblood of Modern Branding
In today’s digital-centric world, the core elements of advertising are very different from what they were in the past....
Social Media Strategy
Successful Social Management Social media followings are not built overnight. To create an...
Are you using Tumblr or Pinterest to Generate Backlinks?
I'm sure most of you realize how creating backlinks on other sites can significantly increase your organic search...
Google Reviews – The Power of a High Ranking
Whether your business is a large established brand or you are a small company just beginning, there are a tremendous...
5 Video Statistics Social Advertisers Should Know
1st: 1 Minute of Video = Almost 2 million words Forrester Research studies indicate 1.8 million words is the value of...
What Colors are Right for Your Brand?
What Colors are Right for Your Brand? An exceptional logo is key to building a memorable brand identity. Typography...
FB Brand Awareness Campaigns
What goes into a successful brand awareness campaign? Many factors determine the success in a brand campaign — some...
SEO or PPC?
The terms SEO (organic) or PPC (paid) are tossed around quite often in the world of marketing. Many business owners...
Direct Mail: 5 Reasons Why It Still Rocks!
In an increasingly digital world, direct mail seems old and boring. Direct mail feels outdated. But direct mail is...
Social Media Marketing is Like Working Out
Working Out- It wasn't that long ago when many of us made our New Year's resolution that we would start working...
Social Strategy for Real Estate
Social media platforms offer an amazing opportunity for realtors to reach prospective buyers and sellers. With 80% of...
Marketing in the Days of Covid-19 – Hide and wait, or adapt and overcome?
Marketing in the Days of Covid-19 – Hide and wait, or adapt and overcome? First and foremost, the staff at The Ripple...
Figuring Out Your Best Times to Post
Facebook Insights shows when your followers are online, check to see if your other social platforms also provide this...
To Blog or Not to Blog
1. Search Engine Optimization Boost Search engines love fresh site content and blogging is one of the easiest ways to...
Google Ads – Common Mistakes to Avoid
So, you think you have set up the perfect Google Ads campaign? If so, great job! However, I am willing to bet...
Hey Blogger! Want to Get Fined by the FTC?
Well to answer the title, of course you don't... In today's digital age there are some important things to consider...