The terms SEO (organic) or PPC (paid) are tossed around quite often in the world of marketing. Many business owners ponder which approach is best for them to take in trying to grow their business.
SEO traffic is considered earned through consistent site content additions. Pay-per-click (PPC), deals with paying for ads to appear during web searches. PPC and SEO are equally valuable, especially when they are used together in a comprehensive strategy. This type of balanced strategy can skyrocket your online site traffic and product, or service, sales.
Search Engine Optimization (SEO) is a long-term effort that should only end if the company is no longer in business. Pay Per Click (PPC), however, can have an instant impact on leads, sales, and conversions. PPC can utilize various monthly budgets based on your historically best performing months (i.e. you’re not going to go all in during the winter if you’re selling pool supplies). Knowing the difference between these two marketing strategies and utilizing a balanced PPC / SEO strategy will ensure success moving forward.
SERPs (search engine results pages) are all the links you see below the paid ads during organic Google searches.
Organic positioned results are determined by the quality of the content on each of your websites pages. Additionally, Google’s search algorithm also factors in the overall authority of your website and its user-friendly attributes (speed to load, text size, frequency, etc.).
PPC search has to do with all of those ad links you see at the top and bottom of a Google search. Your business ads may appear in these locations by using PPC to bid on specific AdWords (search words that are relevant to your product, or service, and your potential customers).
If you’d like to learn more about how a balanced SEO and PPC strategy can work for you and your business please reach out to us!