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TikTok: The Newest – Brightest Social Media Star

TikTok: The Newest – Brightest Social Media Star

TikTok, a realtively new social media platform, has already accumulated over 1 billion monthly active users (as of 1/22). The newest – brightest star is already threatening the likes of Instagram and Facebook.  It also shows no signs of slowing its growth.  What makes...
Should you Update/ Redesign Your Website?

Should you Update/ Redesign Your Website?

Whether a potential customer finds you through a search engine like Google or social media, your website is where they get to know your products and develop their opinion on your brand. If your website design doesn’t appeal to your prospective buyer, they...
Five Important Overlooked Mistakes in Marketing

Five Important Overlooked Mistakes in Marketing

The marketing and promotion of any product or service can be challenging. The objective should be to have your marketing budget generate the greatest possible return on your investment. Sounds simple enough. So then, why do so many marketing plans fail to achieve this...