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The Pitfalls of DIY Branding and Marketing for Business Owners

The Pitfalls of DIY Branding and Marketing for Business Owners

In the age of digital media and readily available online resources, many entrepreneurs are tempted to take matters into their own hands when it comes to branding and marketing their businesses. While the DIY approach may seem cost-effective and empowering at first, it...

6 Proven Marketing Strategies For Small Business

6 Proven Marketing Strategies For Small Business

Six marketing strategies to grow your small business: Create a strong performing business website Create and post high-quality content Engage with email marketing Create winning social media ads Utilize pay-per-click (PPC) campaigns Measure and maneuver using...

Your Business Just Got a Terrible Google Review – Now What?

Your Business Just Got a Terrible Google Review – Now What?

It happens to nearly every business sooner or later: a one-star Google review that trashes your company. A disgruntled customer who writes a long-winded, scathing tome about poor service or a defective product. An angry diatribe that advises people to avoid your...

Four Reasons why Marketing and Customer Service Should Work Together

Four Reasons why Marketing and Customer Service Should Work Together

Traditional business (organizational) department structures' partitions are collapsing. A much needed strategic paradigm shift has occurred, with an emphasis on collaborative work circles and interdepartmental teams. Collaboration between two crucial departments –...

Website Makeover iSP

Website Makeover iSP

A professionally designed website can help you make a positive first impression on potential clients. Also, it might assist you develop your leads and increase conversions. But more importantly, it gives your website visitors a positive user experience and makes it...

What Should Your Marketing Budget Be?

What Should Your Marketing Budget Be?

You can have the most amazing product or service in the world, but without a marketing plan, strategy and budget, you have little chance of getting it into the hands of your customers. Marketing is essential to successfully reach your target audience, generate leads,...

Marketing Strategy – Road Trip or Drag Race?

Marketing Strategy – Road Trip or Drag Race?

After years of collaborating with various businesses, we have amassed valuable insights from our clients' marketing endeavors. These clients encompass a wide spectrum, ranging from small enterprises to large corporations, each offering unique products and services and...

Social Media Analytics

Social Media Analytics

Just how successful is your brand’s social media program, anyway? To accurately measure the success of your social media efforts, it’s important to know what you are trying to achieve. Do you want to drive sales by acquiring and retaining new fans? Are you trying to...