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Embracing the Digital Revolution: The Importance of Digital Marketing in 2023
In an age of rapid technological advancements, digital marketing has become a game-changer for businesses worldwide. As 2023 unfolds, the importance of digital marketing continues to grow as traditional marketing strategies become increasingly ineffective. The digital realm has transformed the way...
What Should Your Marketing Budget Be?
You can have the most amazing product or service in the world, but without a marketing plan, strategy and budget, you have little chance of getting it into the hands of your customers. Marketing is essential to successfully reach your target audience, generate leads,...
Marketing Strategy – Road Trip or Drag Race?
After years of working with businesses we've been able to gather valuable insights from our client's marketing campaigns. These client's range from small to large businesses, they have different products and services, and they have different views on marketing...
Social Media Analytics
Just how successful is your brand’s social media program, anyway? To accurately measure the success of your social media efforts, it’s important to know what you are trying to achieve. Do you want to drive sales by acquiring and retaining new fans? Are you trying to...
Embracing the Digital Revolution: The Importance of Digital Marketing in 2023
In an age of rapid technological advancements, digital marketing has become a game-changer for businesses worldwide. As 2023 unfolds, the importance of digital marketing continues to grow as traditional marketing strategies become increasingly ineffective. The digital...
Website Makeover iSP
A professionally designed website can help you make a positive first impression on potential clients. Also, it might assist you develop your leads and increase conversions. But more importantly, it gives your website visitors a positive user experience and makes it...
6 Proven Marketing Strategies For Small Business
Six marketing strategies to grow your small business: Create a strong performing business website Create and post high-quality content Engage with email marketing Create winning social media ads Utilize pay-per-click (PPC) campaigns Measure and maneuver using...
Today’s Picks
Cintula Aircraft Sales – Spring Hill, Florida – Website Design Project
The Ripple Effect Group, located in Rocky Hill, Connecticut, was recently hired to design and launch a website for a...
A $15,000 Domain Name and the Start of a Media Company
We were recently approached by an entrepreneur that had just purchased a highly sought after domain name, www.RealEstateToday.com. He needed us to create a logo and website while he hired content creators to provide a steady stream of real estate news pieces. We were...
Your Business Just Got a Terrible Google Review – Now What?
It happens to nearly every business sooner or later: a one-star Google review that trashes your company. A disgruntled customer who writes a long-winded, scathing tome about poor service or a defective product. An angry diatribe that advises people to avoid your...
Effective Billboard Advertising – 5 Rules to Succeed
Roadside billboards have been used to in marketing plans to advertise for over 100 years. Driving around highways in your local area should point to an obvious set of facts. 1) 97% of billboards have active ads 2) businesses are paying good money to get their message...
What Colors are Right for Your Brand?
What Colors are Right for Your Brand? An exceptional logo is key to building a memorable brand identity. Typography and color are major factors to consider in design, and so is knowing who your audience is and the message you want to convey about the brand. Selecting...
Business News
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Your Business Just Got a Terrible Google Review – Now What?
It happens to nearly every business sooner or later: a one-star Google review that trashes your company. A disgruntled...
Cintula Aircraft Sales – Spring Hill, Florida – Website Design Project
The Ripple Effect Group, located in Rocky Hill, Connecticut, was recently hired to design and launch a website for a corporate jet retailer in Spring Hill, Florida. Cintula Aircraft Sales needed to update to a more modern looking site that would also have the...
Mindworks – New Tutoring and College Admissions Planning Website Project – Cromwell, CT
The Ripple Effect Group, in Rocky Hill, Connecticut was recently contracted to design and launch a new website for Mindworks in Cromwell, Connecticut. The clients needed a site that would act as a customer facing information site, with the capability to add on higher...
A $15,000 Domain Name and the Start of a Media Company
We were recently approached by an entrepreneur that had just purchased a highly sought after domain name, www.RealEstateToday.com. He needed us to create a logo and website while he hired content creators to provide a steady stream of real estate news pieces. We were...
5 Tips for Effective Blogging
Blogging can boost your customer base, increase brand awareness and sales, and position your business as a thought leader. But doing it effectively, capturing your target customers’ attention, and building trust with them requires skill and strategy. Here are five...
Website News
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Website Makeover iSP
A professionally designed website can help you make a positive first impression on potential clients. Also, it might...
Website Makeover iSP
A professionally designed website can help you make a positive first impression on potential clients. Also, it might assist you develop your leads and increase conversions. But more importantly, it gives your website visitors a positive user experience and makes it...
Cintula Aircraft Sales – Spring Hill, Florida – Website Design Project
The Ripple Effect Group, located in Rocky Hill, Connecticut, was recently hired to design and launch a website for a corporate jet retailer in Spring Hill, Florida. Cintula Aircraft Sales needed to update to a more modern looking site that would also have the...
Mindworks – New Tutoring and College Admissions Planning Website Project – Cromwell, CT
The Ripple Effect Group, in Rocky Hill, Connecticut was recently contracted to design and launch a new website for Mindworks in Cromwell, Connecticut. The clients needed a site that would act as a customer facing information site, with the capability to add on higher...
Cannabis Marketing in Connecticut
Legal dispensaries and businesses are springing up everywhere as cannabis legalization gains ground in the United States. States that have legalized marijuana for recreational purposes offer some of the fastest-growing market potential for cannabis sales, but...
