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5 Video Statistics Social Advertisers Should Know

5 Video Statistics Social Advertisers Should Know

1st: 1 Minute of Video = Almost 2 million words Forrester Research studies indicate 1.8 million words is the value of one minute of video. You would have to write 12,000 words per day for the next 150 days to have the same impact as one minute of video. 2nd: 5...
What Colors are Right for Your Brand?

What Colors are Right for Your Brand?

What Colors are Right for Your Brand? An exceptional logo is key to building a memorable brand identity. Typography and color are major factors to consider in design, and so is knowing who your audience is and the message you want to convey about the brand. Selecting...
FB Brand Awareness Campaigns

FB Brand Awareness Campaigns

What goes into a successful brand awareness campaign? Many factors determine the success in a brand campaign — some you can control and some you can’t. Here are some of the most important:  Impact: You need to deliver the right ad to the right person at the...
SEO or PPC?

SEO or PPC?

The terms SEO (organic) or PPC (paid) are tossed around quite often in the world of marketing. Many business owners ponder which approach is best for them to take in trying to grow their business.  SEO traffic is considered earned through consistent site content...
Direct Mail: 5 Reasons Why It Still Rocks!

Direct Mail: 5 Reasons Why It Still Rocks!

In an increasingly digital world, direct mail seems old and boring. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level. The Data & Marketing...