What Should Your Marketing Budget Be?
You can have the most amazing product or service in the world, but without a marketing plan, strategy and budget, you have little chance of getting it into the hands of your customers. Marketing is essential to successfully reach your target audience, generate leads,...
Marketing Strategy – Road Trip or Drag Race?
After years of working with businesses we've been able to gather valuable insights from our client's marketing campaigns. These client's range from small to large businesses, they have different products and services, and they have different views on marketing...
Social Media Analytics
Just how successful is your brand’s social media program, anyway? To accurately measure the success of your social media efforts, it’s important to know what you are trying to achieve. Do you want to drive sales by acquiring and retaining new fans? Are you trying to...
5 Tips for Effective Facebook Advertising
Facebook is one of the largest social media platforms in the world, and it offers businesses a unique opportunity to reach millions of potential customers. If you're considering advertising on Facebook, there are several best practices that you should follow to...
The Dos and Don’ts of Advertising Cannabis Dispensaries in Connecticut: A Comprehensive Guide
Advertising cannabis dispensaries in Connecticut can be a challenging endeavor due to the industry's unique regulations and the rapidly evolving market. To ensure compliance with state laws while effectively promoting your business, it is essential to understand the...
Embracing the Digital Revolution: The Importance of Digital Marketing in 2023
In an age of rapid technological advancements, digital marketing has become a game-changer for businesses worldwide. As 2023 unfolds, the importance of digital marketing continues to grow as traditional marketing strategies become increasingly ineffective. The digital...