TikTok, a realtively new social media platform, has already accumulated over 1 billion monthly active users (as of 1/22). The newest – brightest star is already threatening the likes of Instagram and Facebook. It also shows no signs of slowing its growth.
What makes TikTok different is its ability to act like a billion tiny television stations. Platforms such as Twitter and Instagram seem more like classified ads compared to the rapid-fire short videos that are able to boosts people moods, teach them how to cook, and provide quick doses of what’s going on in the world. One of the secrets to TikTok’s success is the massive amount of sharing between users that takes place. This means great things to those advertisers that are able to get a following with attention getting product videos.
TikTok has revealed that its posts garner the best engagement rate of all social media platforms – 18% compared to 2.7% on Instagram’s comparable Reels. A lot of TikTok’s edge comes from the fact that it makes everyday people the stars of the show versus Facebook and Instagram snuggling up to celebrities. Since anyone’s post can go viral in an instant on TikTok, everyone can be an influencer.
“With a super-engaged audience and exploding user-base, it’s no surprise that so many brands are looking to this platform as an opportunity to target the users who spend up to an hour a day on the platform.”
The question is, should your brand be there? The answer is yes!
TikTok has proven itself an especially valuable channel for selling products– in fact it’s users are 1.7% more likely to buy products discovered on the app, and 39% say they discovered a new product or brand on the platform (hence the trending #TikTokMadeMeBuyIt).
Interested in getting some exposure on TikTok? Reach out to us at help@theRippleEffectGroup.com , we’d be happy to get you pointed in the right direction!
